The market is over-saturated with promotions and Americans are getting tired of them. It’s important to have an effective, memorable promotional event that people won’t view as a ploy to garner revenue.
However, to make it memorable, a substantial amount of planning needs to go into your event.
Regardless of what kind of event you are going for, start planning in advance. You need to spend ample time executing the details to make your event an enticing one.
Enlist those with practical knowledge about what’s being promoted. Create a budget, and then come up with creative ideas to make your event extraordinary.
Have no fear, a few tips to creating an incredible event are here.
Let’s get into it!
1. Know Your Limits
Your goal is to throw a memorable promotional event, not an Oscar party. Be self-aware and understand what you can and cannot realistically do. Use a budget and a timeframe to keep yourself in check.
If you are throwing an event with only one week of advance notice, then prepare for an intimate event. If you want to throw a huge bash, then you need to start prepping for it months in advance.
Take stock of how much you have to spend. If you’ve got some money to throw around, then consider having your event staffed. Add a cool element like ice cream catering or provide a large barbecue at the event.
If you don’t have a huge budget, then get creative. You can still make your event memorable with great signage and some DIY decor possibilities.
2. Clear Eyes, Full Hearts, Can’t Lose
Gather your team together and decide on your main goal and purpose for throwing the event. Every decision you make after that should support your ultimate goal.
Is your goal to create lead generation? Or are you just trying to make people aware of your product? When it comes to a promotional event, make sure your team is aware of the purpose.
3. Be Flexible
Be ready for sudden changes. Nothing is worse than a party that isn’t prepared for uncertain weather or venue issues. Have a backup plan that will flow naturally and perfectly with the vision you have in place.
Certain things are unavoidable when throwing a promotional event. Deal with them quickly, make the necessary changes, and call for your well-crafted backup plan.
4. Clear The Schedule
Do not plan your big event on a weekend when other substantial events are going on.
Check your calendar and make sure it isn’t falling around a holiday or during a popular vacation time. This little step can help make sure as many people as possible are able to attend.
5. Make A List for Your Promotional Event
It’s hard to remember everything, especially when there are a million details involved with your event. Make a list that covers everything required to ensure your event is a success.
From content to lighting, from transportation to dessert, make a list and check it twice. Assign someone on your team to make sure every item on the list is completed prior to your event.
Print out your list and keep it with you at all times. While you’re at it, also print out your goals, purpose, and your backup plan on a small card that your planning team can keep with them at all times.
Promotional Events That Work
Remember, a memorable event is a beautiful event. For discounts, tips, and tricks for fantastic event promotional pieces, we’re your go-to source.
Check out our advice on how to turn your next gathering into a stress-free success!