According to a survey by FedEx, 85% of customers are more likely to choose one business over another if that business uses printed marketing materials.
People like to be able to hold something in their hands and get that personalized feel from a business. It shows that the business actually cares enough to put the effort into their marketing for customers.
In a world that is so intertwined with technology, how can your business utilize print materials effectively? Why do businesses and their customers like them so much?
Keep reading to find out more about how business flyers can be a great asset for your business.
1. Easy to Make and Distribute
When you compare flyers to other types of marketing that businesses might use, you’ll notice that there is a huge discrepancy in price. Flyers, simply put, are much cheaper to make.
Most businesses need to save money on their advertising because it can become so expensive and take up most of the budget. This is especially true for businesses that are just getting started.
Flyers can be printed easily from a variety of sources and they are easy to spread around town to a variety of people.
2. Versatility of Business Flyers
You can put anything you want on a flyer! For this reason alone, they are preferred by many businesses.
Flyers can present a variety of ideas, including upcoming events, information about a business or individual, and requests from the community. You can add in pictures and text that look just the way that you want without having to worry.
3. Reach a Wider Audience
Because of the fact that flyers are easy to create and hand out, they are also able to be seen by a lot more people than other forms of marketing. If you post flyers all over the city, people will be able to see them throughout the day for a long period of time.
If you think about it, more people are likely to see flyers that are visible from high traffic areas in a densely populated city because there are just more people around in general.
People like to be able to hold something in their hands and flyers catch their attention more than you may think. Flyers can be seen and read by people from all walks of life, so you can have a more diverse and ever-changing customer base.
A flyer is easy to make, easy to show off to others, and easy to customize. You can use a variety of flyer templates to create the ideal flyer for your business or do it from scratch.
Not only is a flyer a great tool for a business, but it also doesn’t have to take a lot of money, time, or energy away from the business overall.
5. Showcase Creativity
Any type of marketing tool can show off the creative minds within a business, but flyers are so versatile that this is especially true.
Flyers are great in terms of personalizing the look and adding in whatever will look best in the eyes of the creator.
There are some easy to use tools out there that help businesses create flyers that look just the way they want them to look, such as the free flyer maker by Adobe Spark.
6. Affordable for Most Businesses
Flyers are cheaper than a lot of the other types of marketing tools available.
For this reason, most businesses out there are able to shell out a little bit of cash in order to create a large number of flyers at one time.
7. Ability to Measure Outcome
If you want to, flyers make it easy for a business to see who is picking up their flyers, looking at their flyers, or looking into the business itself. Using QR codes is an easy way to track this information.
If you have ever been curious about who is looking at you, this is a great way to find out and doesn’t have to cost you much extra.
What Are You Waiting For?
The benefits of using business flyers are clear.
People are drawn to flyers that are well made and offer substance in terms of content and image. Making flyers doesn’t have to be difficult, but it does take a little bit of finesse to get it right.
Be sure to check out our post about using print in business and learn about how a creative mind can create a successful and innovative flyer.