The real estate market is a competitive industry. As a real estate agent, it is important to set yourself apart from the competition. In this climate of branding, agents must have creative real estate marketing ideas.
With the growth of digital marketing, selling real estate has gotten a little easier. There are numerous tools at your disposal to showcase the homes on your list.
Marketing real estate does not have to be hard. Keep reading for seven essential ideas to make 2019 a huge success.
1. Build a Website with an SEO Strategy
Every business needs a website. It is the digital version of your brick and mortar location.
There are over 1.5 billion websites on the internet. A website designed with search engine optimization (SEO) strategy in mind will produce better results. Plus it will help elevate your brand on local searches.
2. Create a Real Estate Blog
Blogs are two-fold. They provide fresh content for the website and can be shared on your social media channels. It also drives traffic to your website. The second benefit, blogs allow you to show your expertise in the real estate market.
3. Real Estate Marketing Ideas Using Images
Real estate marketing materials need images of properties inside and out. These images can be used to promote listings on your website and social media.
You can also use images to create postcards and flyers. These items can be printed easily and distributed throughout the marketing area.
4. Develop a Social Media Presence
Real estate social media is an extension of your website. You have a greater audience and the ability to use cost-effective advertising.
Agents can build followers on various platforms and share content that invites users into their world. If your social media is done right, you have the ability to grow loyal followers that will advocate for your brand.
Word of mouth advertisement is free and best of all it is trusted.
5. Use Instagram Stories to Market Open House Events
Instagram Stories is a new marketing tool that allows businesses to spotlight their content on Instagram. You can also run ads on Instagram Stories to increase the visibility of paid advertising.
6. Live Stream Open House Events
A video is a creative real estate marketing feature. Visual marketing is a great way to gain a captive audience. With live streaming, your video remains on your social media channels so they have indefinite value.
Real estate is a niche market that can benefit from streaming. When you host an open house stream the event, do a tour of the home and ask visitor their opinion of the property.
7. Expand Your Portfolio
As the markets have their highs and lows real estate agents need to consider other streams of income. Rich Uncles Commercial Real Estate can help agents invest in the market with a small investment.
Start Marketing Your Real Estate Business
Real estate marketing ideas come in many forms. Choose the ones that best represent your business and elevates your brand.
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